Then I’m going to tell you how to start getting your business out of your head and into a system. In this series, I’m going to tell you how discipline and rules make you-and your staff-more money. Your internal goals, your standards and your processes are just daydreams. When these things happen automatically, you’ll have the freedom to build your business.īut if it’s all in your head, you’ll have none of these things. When you have an intake process, your clients will be onboarded more smoothly, stick around longer and get greater results. When you have a coaching process, your classes will be excellent. When you have a cleaning process, you’ll have a clean gym. When your future clients know to book a No Sweat Intro instead of just showing up to watch a class, they’ll book intros. When your clients know to be ready for noon, they will be. When your staff knows to start classes precisely on time, they will. And without systems, I had no discipline in my business.Īs Jocko WIllink says, “Discipline equals freedom.” And they were trying to guess what I wanted them to do, even though they weren’t mind readers. They were rising to their standards, which were different from mine. They were following checklists that didn’t exist outside my mind. ![]() I sure felt that way, but the truth was that my entire business was in my head: People were breaking rules they didn’t know existed. The problem wasn’t that my staff was lazy or that my clients were taking advantage of me. Worst of all: I knew it would be exactly the same tomorrow. I spent the rest of the day angry, hating my business but too distracted to do anything about it. I started my day being the bad guy (“Your workout time is over”), cleaning up other people’s messes, smoothing over a poor first impression and yelling at a coach to get a class going. Loud, uncensored rap music that I’d never play in front of my kids.Both bathrooms full, with people waiting to change clothes outside.A coach’s half-finished lunch on the desk.A potential new client leaning against the wall by the front door.Two “open gym” clients finishing their workout while the noon class waited and watched.I once walked into my gym at noon to this sight: These are the standard operating procedures everyone follows to be consistent, predictable and excellent. ![]() Your business is your systems: the processes your staff members use to deliver excellent service. “How successful can it be without you there?” The strength of your business can be measured with this question: And worst of all, you’re starting from a blank page every day!”
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